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Fresh produce at a produce market

Quality Matters: Why Healthy Lifestyles Rely On Supply Chain Management

The end of the year is nigh. Less than a month to go until we barrel into 2020 and, to quote one of Sweden’s finest musical exports, we are approaching the final countdown. This is always a difficult time of year for companies. There is a delicate balance to be struck during the holiday season, especially when it comes to maintaining quality standards in the workplace. Employees might be looking forward to the festive period and calendars are likely to be filled with social events and pre-booked vacations - all of which can become distracting.

David Bolton
By David Bolton on December 5, 2019
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Fireworks celebration

Why Celebrating 100 Years Of Quality Matters

Over the last decade, there has been a concerted effort by the quality community to raise awareness of the role that quality plays in both business optimization strategies and organizational growth. Quality is an ever-present part of life, and while the average person might not understand the impact that it has on their daily routine, the simple truth is that quality is often considered to be not only a benchmark for success but also a barometer for brand reputation and consumer trust.

David Bolton
By David Bolton on November 14, 2019
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Boxes marked 'Inspected Failed'

Quality Matters: Mislabeled Products and Supply Chain Audit

Companies that don’t factor in the need for a top-down culture of quality are likely to miss out on numerous opportunities for continuous improvement. Here at the ETQ Blog, the knowledge that quality matters is often our North Star. In fact, ETQ’s chief marketing officer Nina McIntyre was recently featured in Inc. magazine discussing how quality defines a brand, highlighting the vital importance of investing in the consumer experience.

David Bolton
By David Bolton on November 8, 2019
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All joining hands

How Do You Create a Culture of Quality? Simple, Have A Strategy

Companies that don’t factor in the need for a top-down culture of quality are likely to miss out on numerous opportunities for continuous improvement. Here at the ETQ Blog, the knowledge that quality matters is often our North Star. In fact, ETQ’s chief marketing officer Nina McIntyre was recently featured in Inc. magazine discussing how quality defines a brand, highlighting the vital importance of investing in the consumer experience.

etq-avatar
By ETQ on November 5, 2019
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Pallets of potato sacks stacked in distribution center.

How Online Food Safety Loopholes Are Impacting Consumer Trust

Investigative journalism conducted by CNBC has shone a light on a plethora of food product quality problems that include but are not limited to expired foods and beverages, mislabeling, counterfeit items and a host of unresolved customer complaints. Many of these identified quality pain points are related to third-party sellers as opposed to the producing brand itself, but there is a consensus that the ecommerce behemoth's apparent failure to clamp down on the number of poor quality consumable products being sold through its marketplace is impacting both consumer trust and the brand reputation of the manufacturer.

David Bolton
By David Bolton on October 29, 2019
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Dial turning quality up to 100%

Quality Matters: Why The Quality You Deliver Defines Your Brand.

Customer expectations of product quality have evolved and grown in recent years. As a result, there is increased pressure on companies to understand both the nuances of quality itself and why quality matters. In fact, tapping into – and by association, improving - customer experience has become a holy grail for brands, many of whom have seen the benefits that come from both predicting the needs of the customer and personalizing the experience itself. On the flip side, the feedback that companies get from customer experience doesn’t give the full picture, is naturally subjective, and may not provide actionable insights into actual quality pain points.

Nina McIntyre ETQ CMO
By Nina McIntyre on October 23, 2019
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