Press Release

EtQ Attains TRUSTe® Trustmark for Online Privacy

FARMINGDALE, NY (07-23-12): EtQ today announced that it has been certified by TRUSTe® to display the TRUSTe Web Privacy Seal, demonstrating EtQ's commitment to transparency, accountability and consumer choice, the foundations for online privacy. EtQ joins thousands of websites in recognizing the ability of the TRUSTe privacy seal to accelerate online commerce and information exchange.

TRUSTe awards its Web Privacy Seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe's consumer privacy dispute resolution program. The TRUSTe Web Privacy Seal further signifies that a website has posted a professionally reviewed privacy policy and has information practices consistent with the Federal Trade Commission's Fair Information Practice Principles.

"Given abundant consumer privacy concerns, it's no surprise 71 percent of consumers look for trustmarks before doing business online," said Chris Babel, CEO of TRUSTe. "With the TRUSTe Web Privacy Seal, EtQ sends a clear signal to its customers that it respects their personal information. We've found that 82 percent of consumers who have seen the TRUSTe Web Privacy Seal trust it, which translates directly into increased site engagement. That's the privacy payoff."

"We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices," said Glenn McCarty, CEO of EtQ. "TRUSTe certification serves as a benchmark in our ongoing commitment to building consumer trust."

Site monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Certification Program. Through automated monitoring, TRUSTe verifies the practices of seal program participants to ensure ongoing compliance with program requirements. TRUSTe’s Watchdog Dispute Resolution services provide consumers and companies with an effective, easy-to-use method to resolve privacy disputes.

About TRUSTe

TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 5,000 online properties, including those of Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

About EtQ

Celebrating 20 Years of Excellence
Founded on March 4, 1992 by former lead auditors of Underwriters Laboratories, EtQ has always had a unique knowledge of quality and compliance processes, and strives to make overall quality operations and quality systems better for businesses. This year, EtQ celebrates 20 years of Excellence through Quality and continues to be the leading Quality, Compliance, and Environmental Health and Safety solution provider for identifying, mitigating and preventing high-risk events through integration, automation and collaboration. EtQ uses best in class integrated modules and enterprise application integration to manage and measure quality and compliance processes and execute organizational change. EtQ's solution, Reliance, is an enterprise suite of modules designed to foster operational excellence in businesses with modules such as CAPA, Document Control, Risk Management, Nonconformances, Audits, Complaint Handling, Incidents, Sustainability, Job Safety Analysis, HACCP, Reporting and many more. EtQ has been providing compliance solutions to a variety of markets for 20 years.

EtQ is a trademark of EtQ Management Consultants, Inc. All other product names and company names are trademarks or registered trademarks of their respective owners.

Press Contact:

Brenda Percy
bpercy@etq.com